As I was researching for information to add to our class wiki, I stumbled upon an article called "Should Your Business Be on Facebook?" by Kathleen Ryan O'Connor. The article talks about the situations where Facebook could be beneficial to a business and situations where it would be counterproductive. Since Facebook is primarily for networking, she suggested that the site would be helpful for those who wanted to connect with others and not necessarily to sell things.
Check it out here:
http://money.cnn.com/2008/03/17/smbusiness/Facebook_marketing.fsb/index.htm?postversion=2008031809
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